Crafting strategies for maximum impact & scalability
I am an experienced leader in digital strategy and enterprise SEO, specializing in driving large-scale digital transformation and sustainable online growth. With a proven track record of delivering impactful strategies, I help organizations navigate the complexities of search, content, and technology to achieve measurable business outcomes.
Throughout my career, I have led high-impact initiatives that enhance visibility, strengthen competitive positioning, and unlock new opportunities in an ever-evolving digital landscape. My approach combines data-driven insights, cross-functional collaboration, and a forward-looking perspective to stay ahead of industry shifts.
Approach to Enterprise SEO program development
> Identify organic growth opportunities and technical enhancements by evaluating data and analyzing trends
> Conduct deep competitive analysis and research
> Create a strategic roadmap based on the latest SEO best practices to stay on the cutting-edge of the industry
> Break down the roadmap into goals and key initiatives and develop an execution plan
> Guide new product development through the entire lifecycle – from understanding customer pain points and defining the solution through development, launch, and scale
> Define requirements, goals, and success metrics
> Work with design and engineering to execute technical enhancements
> Provide regular SEO performance updates to key stakeholders
> Partner with stakeholders to ensure new features and site changes fit the SEO strategy
> Identify ways to achieve higher conversions while maintaining overall scalability
> Maintain high visual design, brand, and user experience standards
> Construct an operating model that aligns with goals and team capacity, and offers transparency for all stakeholders
Generative Search approach
- Research – Utilize sentiment analysis, web analytics, and performance metrics
- Strategy – Define and communicate strategies for AI-enabled search experiences
- Optimization – Develop methodologies to enhance brand visibility in generative AI outputs
- Cross-Platform – Optimize discoverability across top generative search engines – ChatGPT, Copilot, Gemini, Perplexisty, Cloude AI
- Measurement – Design frameworks to quantify the impact of AI-driven search interventions
Key SEO achievements
- A well-rounded background in SEO, including on-page, off-site, and technical SEO
- Have analyzed complex data sets to identify opportunities, forecast results, and implement strategies, as well as prepare and present reports with insights about SEO performance
- Have lead SEO strategy and key cross-functional initiatives inclusive of technical SEO, content SEO and product
- Have utilized data (both quantitative and qualitative) to understand patterns, make decisions, and identify opportunities.
- Have worked on mature websites with large amounts of traffic, and have scaled content
- Creative and resourceful, with a track record of innovating and trying out-of-the-box methods to achieve a goal, even with limited resources
- Strategic thinker that understands how SEO impacts overall website, marketing, and business strategies
- Have build strong, positive working relationships across departments and functions, with an ability to create buy-in and have conversations on technical aspects with a wide spectrum of stakeholders
- Have driven innovation, definition, deliverables planning, and design of new products to drive search traffic
- Have driven the SEO strategy, innovation and performance for various brands, aligned with organizational and marketing goals and KPIs
- Have developed a plan to identify and execute on top opportunities to grow organic search traffic
- I have extensive knowledge of current and emerging SEO best practices with extensive experience building and delivering impactful SEO roadmaps
- Have mentored, coached and developed a data-driven, results-oriented, innovative SEO team to manage workloads, build scalable processes and further develop their skill sets
Key SEO initiatives:
- Find new ways to improve the user journey in organic search, UX, and beyond
- Find and research new tools and best-in-class practices to help clients achieve business objectives
- Support a wide range of stakeholders with unique needs
- Enhance client relationships through analysis of their needs and providing custom solutions
- Build and launched custom products for a suite of brands
- Coordinate GA4 adoption for a large portfolio of clients
- Deepened content, keyword, and competitor research frameworks and coordinated wider adoption
- Refine content ideation and production
- Refine aspects of technical deliverables and their execution
- Create a website migration framework for preserving SEO elements
- Refine deliverables work volumes and documentation
- Create a campaign health framework for stakeholder visibility
- Create a case study framework and coordinate its wide adoption
- Create a central team hub for all work resources
- Manage offshore & vendor relationships
- Mentor and provide direction to the team