About Milen Vasilev

I work with teams to develop and continuously improve digital marketing products and services. My leadership and project management are defined by the team, continuous improvement, and the spirit of challenge. I use data to drive sustainable quality improvements and ensure efficiency.

Key achievements:

> Streamlined operations through process and product refining, and cross-functional collaboration
> Developed an SEO program, refined deliverables, process, and coordination
> Coordinated an Enterprise SEO model wider adoption
> Streamlined a Website program
> Mapped & streamlined processes
> Built workflows for the SEO & Website programs
> Built FTE forecasting models
> Streamlined and refined the hiring & onboarding process
> Managed offshore & vendor relationships
> Coordinated platform migrations
> Built business reviews, created comprehensive revenue tracker, and capacity calculator
> Improved reporting and visibility for leaders
> Introduced organized continuous improvement and innovation
> Trained teams on all CMS types
> Streamlined SOW and other external documentation
> Mentored and provided direction to the teams

Key drivers:

> Deep understanding of data science, statistical methods, technology, and platforms
> Knowledge of broader business frameworks, models, and case studies necessary for organizational engineering and sustainable growth
> Keenness for open & deliberate culture that centers on diversity and inclusion. Learn more about my take on team culture here.

Approach to Enterprise SEO program development:

> Identify organic growth opportunities and technical enhancements by evaluating data and analyzing trends
> Conduct deep competitive analysis and research
> Create a strategic roadmap based on the latest SEO best practices to stay on the cutting-edge of the industry
> Break down the roadmap into goals and key initiatives and develop an execution plan
> Guide new product development through the entire lifecycle – from understanding customer pain points and defining the solution through development, launch, and scale
> Define requirements, goals, and success metrics
> Work with design and engineering to execute technical enhancements
> Provide regular SEO performance updates to key stakeholders
> Partner with stakeholders to ensure new features and site changes fit the SEO strategy
> Identify ways to achieve higher conversions while maintaining overall scalability
> Maintain high visual design, brand, and user experience standards
> Construct an operating model that aligns with goals and team capacity, and offers transparency for all stakeholders

You can find all my experience on LinkedIn

You can find my favorite books here.