Performance, attention to detail & transparency

I work with teams to develop and continuously improve digital marketing products and services. My leadership and project management are defined by the team, continuous improvement, and the spirit of challenge. I use data to drive sustainable quality improvements and ensure efficiency.

I am the kind of person that prepares his clothes for the day, the night before. One of my earliest childhood memories is that I could not go to bed until my school bag was packed with all the text books and notepads I would need to for the next day, in the order I was going to need them, and all my pencils were sharpened. This drive for order has given me a lot of freedom and has helped me create frameworks and programs that outperform and scale. I believe in creating models that push the limits of productivity and performance while creating transparency for stakeholders.

I construct operating models that align with goals and capacity and provide visibility for stakeholders. I guide the process through the entire life cycle from research and roadmap to production and performance tracking. I identify and resolve pain points and maintain high standards of execution and agility.

Key achievements

> A well-rounded background in SEO, including on-page, off-site, and technical SEO
> Have analyzed complex data sets to identify opportunities, forecast results, and implement strategies, as well as prepare and present reports with insights about SEO performance
> Have lead SEO strategy and key cross-functional initiatives inclusive of technical SEO, content SEO and product
> Have utilizes data (both quantitative and qualitative) to understand patterns, make decisions, and identify opportunities.
> Have worked on mature websites with large amounts of traffic, and have scaled content
> Creative and resourceful, with a track record of innovating and trying out-of-the-box methods to achieve a goal, even with limited resources
> Strategic thinker that understands how SEO impacts overall website, marketing, and business strategies
> Have build strong, positive working relationships across departments and functions, with an ability to create buy-in and have conversations on technical aspects with a wide spectrum of stakeholders
> Have driven innovation, definition, deliverables planning, and design of new products to drive search traffic
> Have driven the SEO strategy, innovation and performance for various brands, aligned with organizational and marketing goals and KPIs
> Have developed a plan to identify and execute on top opportunities to grow organic search traffic
> I have extensive knowledge of current and emerging SEO best practices with extensive experience building and delivering impactful SEO roadmaps
> Have mentored, coached and developed a data-driven, results-oriented, innovative SEO team to manage workloads, build scalable processes and further develop their skill sets

Key drivers

> Deep understanding of data science, statistical methods, technology, and platforms
> Knowledge of broader business frameworks, models, and case studies necessary for organizational engineering and sustainable growth
> Keenness for open & deliberate culture that centers on diversity and inclusion. Learn more about my take on team culture here.

Approach to Enterprise SEO program development

> Identify organic growth opportunities and technical enhancements by evaluating data and analyzing trends
> Conduct deep competitive analysis and research
> Create a strategic roadmap based on the latest SEO best practices to stay on the cutting-edge of the industry
> Break down the roadmap into goals and key initiatives and develop an execution plan
> Guide new product development through the entire lifecycle – from understanding customer pain points and defining the solution through development, launch, and scale
> Define requirements, goals, and success metrics
> Work with design and engineering to execute technical enhancements
> Provide regular SEO performance updates to key stakeholders
> Partner with stakeholders to ensure new features and site changes fit the SEO strategy
> Identify ways to achieve higher conversions while maintaining overall scalability
> Maintain high visual design, brand, and user experience standards
> Construct an operating model that aligns with goals and team capacity, and offers transparency for all stakeholders

You can find all my experience on LinkedIn

You can find my favorite books here.