Performance, collaboration & scalability

I am a builder. I work with teams to develop and continuously improve digital marketing products and services. My leadership and project management are defined by the team, continuous improvement, and the spirit of challenge. I use data to drive sustainable quality improvements and ensure efficiency.

I am the kind of person who prepares his clothes for the day the night before. One of my earliest childhood memories revolves around the nightly ritual of preparing for the next school day. I couldn’t rest until my school bag was neatly packed with all required textbooks and notepads, arranged in the order I would need them, and all my pencils were sharpened. This drive for order has given me much freedom and has helped me create frameworks and programs that outperform and scale. I believe in creating models that push the limits of productivity and performance while creating transparency for stakeholders.

I construct operating models that align with goals and capacity and provide visibility for stakeholders. I guide the process through the entire life cycle from research and roadmap to production and performance tracking. I identify and resolve pain points and maintain high standards of execution and agility.

Key achievements & responsibilities

As Director of Digital Presence Implementation

Lead transformative initiatives, driving innovation, and ensuring seamless collaboration across the organization while maintaining a strong focus on results and excellence.

  • Coordinate people, goals, and resources for the Website, SEO, Social Media, and Listings groups
  • Develop and lead the execution of a cutting-edge digital presence strategy aligned with overall business objectives
  • Drive innovation and stay ahead of industry trends, positioning the organization as a digital leader
  • Build and lead a high-performance, cross-functional team, fostering a culture of creativity, collaboration, and excellence
  • Empower team members to take ownership of their roles and encourage continuous learning
  • Collaborate seamlessly with key stakeholders across departments, ensuring digital strategies align with and support broader organizational goals
  • Drive continuous improvement by evaluating all product components, keeping the organization at the forefront of digital innovation
  • Establish and monitor key performance indicators (KPIs) to assess the effectiveness of digital initiatives
  • Implement data-driven decision-making processes to continually enhance digital performance
  • Develop and implement comprehensive crisis management plans for potential issues, ensuring the organization’s resilience
  • Cultivate strong relationships with external vendors and partners, ensuring alignment with organizational objectives and maintaining high standards of collaboration
  • Leverage data analytics to gain insights into user behavior, market trends, and competitive landscapes, informing strategic decision-making
  • Invest in the professional development of the digital team, providing opportunities for skill enhancement and nurturing a culture of excellence
  • Tailor digital strategies to adapt to market dynamics

Key drivers

  • Deep understanding of data science, statistical methods, technology, and platforms
  • Knowledge of broader business frameworks, models, and case studies necessary for organizational engineering, scalability, and sustainable growth
  • Keenness for an open & deliberate culture that centers on performance, diversity, and inclusion. Learn more about my take on team culture here.

Learn more

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