Crafting strategies for maximum impact & scalability

I am an expert in digital strategy and enterprise-level SEO, with a passion for navigating the ever-changing world of online presence. I have led impactful initiatives and helped large organizations succeed.

My journey in the digital sphere has been defined by a commitment to excellence, innovation, and a strategic approach to improving online visibility. Whether developing comprehensive SEO strategies, fostering teamwork, or staying ahead of trends, I thrive on the dynamic challenges of the digital world.

On this platform, I invite you to explore my professional story, key milestones, and the principles behind my approach to driving organic growth and digital transformation. Join me as we explore the intersections of strategy, technology, and creativity.

Let’s embark on a journey through the digital landscape, where every click, keyword, and algorithmic nuance tells a story of strategic impact and continuous evolution.

Key SEO achievements

  1. A well-rounded background in SEO, including on-page, off-site, and technical SEO
  2. Have analyzed complex data sets to identify opportunities, forecast results, and implement strategies, as well as prepare and present reports with insights about SEO performance
  3. Have lead SEO strategy and key cross-functional initiatives inclusive of technical SEO, content SEO and product
  4. Have utilized data (both quantitative and qualitative) to understand patterns, make decisions, and identify opportunities.
  5. Have worked on mature websites with large amounts of traffic, and have scaled content
  6. Creative and resourceful, with a track record of innovating and trying out-of-the-box methods to achieve a goal, even with limited resources
  7. Strategic thinker that understands how SEO impacts overall website, marketing, and business strategies
  8. Have build strong, positive working relationships across departments and functions, with an ability to create buy-in and have conversations on technical aspects with a wide spectrum of stakeholders
  9. Have driven innovation, definition, deliverables planning, and design of new products to drive search traffic
  10. Have driven the SEO strategy, innovation and performance for various brands, aligned with organizational and marketing goals and KPIs
  11. Have developed a plan to identify and execute on top opportunities to grow organic search traffic
  12. I have extensive knowledge of current and emerging SEO best practices with extensive experience building and delivering impactful SEO roadmaps
  13. Have mentored, coached and developed a data-driven, results-oriented, innovative SEO team to manage workloads, build scalable processes and further develop their skill sets

Key SEO initiatives:

  1. Find new ways to improve the user journey in organic search, UX, and beyond
  2. Find and research new tools and best-in-class practices to help clients achieve business objectives
  3. Support a wide range of stakeholders with unique needs
  4. Enhance client relationships through analysis of their needs and providing custom solutions
  5. Build and launched custom products for a suite of brands
  6. Coordinate GA4 adoption for a large portfolio of clients
  7. Deepened content, keyword, and competitor research frameworks and coordinated wider adoption
  8. Refine content ideation and production
  9. Refine aspects of technical deliverables and their execution
  10. Create a website migration framework for preserving SEO elements
  11. Refine deliverables work volumes and documentation
  12. Create a campaign health framework for stakeholder visibility
  13. Create a case study framework and coordinate its wide adoption
  14. Create a central team hub for all work resources
  15. Manage offshore & vendor relationships
  16. Mentor and provide direction to the team

Approach to Enterprise SEO program development

> Identify organic growth opportunities and technical enhancements by evaluating data and analyzing trends
> Conduct deep competitive analysis and research
> Create a strategic roadmap based on the latest SEO best practices to stay on the cutting-edge of the industry
> Break down the roadmap into goals and key initiatives and develop an execution plan
> Guide new product development through the entire lifecycle – from understanding customer pain points and defining the solution through development, launch, and scale
> Define requirements, goals, and success metrics
> Work with design and engineering to execute technical enhancements
> Provide regular SEO performance updates to key stakeholders
> Partner with stakeholders to ensure new features and site changes fit the SEO strategy
> Identify ways to achieve higher conversions while maintaining overall scalability
> Maintain high visual design, brand, and user experience standards
> Construct an operating model that aligns with goals and team capacity, and offers transparency for all stakeholders