Crafting strategies for maximum impact & scalability
I am an expert in the realm of digital strategy and enterprise-level SEO. With a passion for navigating the ever-evolving landscape of online presence, I’ve had the privilege of leading impactful initiatives and contributing to the success of organizations on a large scale.
My journey in the digital sphere has been marked by a commitment to excellence, innovation, and a strategic approach to optimizing online visibility. Whether orchestrating comprehensive SEO strategies, fostering cross-functional collaboration, or staying ahead of emerging trends, I thrive on the dynamic challenges inherent in the digital domain.
On this platform, I invite you to explore my professional narrative, delve into key milestones, and gain insights into the principles that underscore my approach to driving organic growth and digital transformation. Join me on this digital expedition as we explore the intersections of strategy, technology, and creativity.
Let’s embark on a journey through the digital landscape, where every click, keyword, and algorithmic nuance tells a story of strategic impact and continuous evolution.
Key SEO achievements
> A well-rounded background in SEO, including on-page, off-site, and technical SEO
> Have analyzed complex data sets to identify opportunities, forecast results, and implement strategies, as well as prepare and present reports with insights about SEO performance
> Have lead SEO strategy and key cross-functional initiatives inclusive of technical SEO, content SEO and product
> Have utilized data (both quantitative and qualitative) to understand patterns, make decisions, and identify opportunities.
> Have worked on mature websites with large amounts of traffic, and have scaled content
> Creative and resourceful, with a track record of innovating and trying out-of-the-box methods to achieve a goal, even with limited resources
> Strategic thinker that understands how SEO impacts overall website, marketing, and business strategies
> Have build strong, positive working relationships across departments and functions, with an ability to create buy-in and have conversations on technical aspects with a wide spectrum of stakeholders
> Have driven innovation, definition, deliverables planning, and design of new products to drive search traffic
> Have driven the SEO strategy, innovation and performance for various brands, aligned with organizational and marketing goals and KPIs
> Have developed a plan to identify and execute on top opportunities to grow organic search traffic
> I have extensive knowledge of current and emerging SEO best practices with extensive experience building and delivering impactful SEO roadmaps
> Have mentored, coached and developed a data-driven, results-oriented, innovative SEO team to manage workloads, build scalable processes and further develop their skill sets
Select initiatives:
- Find new ways to improve the user journey in organic search, UX, and beyond
- Find and research new tools and best-in-class practices to help clients achieve business objectives
- Support a wide range of stakeholders with unique needs
- Enhance client relationships through analysis of their needs and providing custom solutions
- Build and launched custom products for a suite of brands
- Coordinate GA4 adoption for a large portfolio of clients
- Deepened content, keyword, and competitor research frameworks and coordinated wider adoption
- Refine content ideation and production
- Refine aspects of technical deliverables and their execution
- Create a website migration framework for preserving SEO elements
- Refine deliverables work volumes and documentation
- Create a campaign health framework for stakeholder visibility
- Create a case study framework and coordinate its wide adoption
- Create a central team hub for all work resources
- Manage offshore & vendor relationships
- Mentor and provide direction to the team
Approach to Enterprise SEO program development
> Identify organic growth opportunities and technical enhancements by evaluating data and analyzing trends
> Conduct deep competitive analysis and research
> Create a strategic roadmap based on the latest SEO best practices to stay on the cutting-edge of the industry
> Break down the roadmap into goals and key initiatives and develop an execution plan
> Guide new product development through the entire lifecycle – from understanding customer pain points and defining the solution through development, launch, and scale
> Define requirements, goals, and success metrics
> Work with design and engineering to execute technical enhancements
> Provide regular SEO performance updates to key stakeholders
> Partner with stakeholders to ensure new features and site changes fit the SEO strategy
> Identify ways to achieve higher conversions while maintaining overall scalability
> Maintain high visual design, brand, and user experience standards
> Construct an operating model that aligns with goals and team capacity, and offers transparency for all stakeholders