Local SEO, also known as local search engine optimization, is the process of optimizing a website and its content to rank higher in search engine results pages (SERPs) for local queries. It involves optimizing a website’s content, structure, and other elements to target local searchers who are looking for products or services in a specific geographic area.

Local SEO is especially important for businesses with a physical location or local service area, as it helps to increase their visibility to potential customers who are searching for products or services in their area. It can also help businesses to stand out in local search results and improve their local search rankings.

Some specific practices for local SEO include creating and optimizing Google Business Profile listings, using local keywords in website content and metadata, optimizing website structure and URLs for local search, and earning local backlinks.

Local SEO can help businesses reach a larger audience of local customers, increase website traffic, and improve their online visibility and reputation in their local community. It is an essential part of any digital marketing strategy for businesses with a local presence.