International SEO, also known as global SEO, is the process of optimizing a website and its content to rank higher in search engine results pages (SERPs) for international audiences. It involves adapting the website’s structure, content, and keywords to appeal to users in different countries and languages, as well as complying with search engine guidelines for international targeting.

International SEO can be complex and challenging because it requires understanding the cultural, linguistic, and search behavior differences between different countries and regions. To achieve successful international SEO, website owners must take into consideration factors such as language, country-specific domains, hreflang tags, and international keyword research.

Some specific practices for international SEO include creating country-specific versions of a website or using subdirectories or subdomains, implementing hreflang tags to indicate language and country targeting to search engines, and conducting thorough keyword research for different languages and regions.

International SEO is important for businesses and websites that want to expand their reach and target international markets. It can help improve visibility and search engine rankings for international users, increase website traffic, and ultimately lead to more conversions and revenue.