Editorial SEO refers to the practice of optimizing editorial content, such as articles, blog posts, and news stories, to improve its visibility and ranking in search engine results pages (SERPs). The goal of editorial SEO is to ensure that the content is easily discoverable by search engines and that it ranks well for relevant search queries.

Editorial SEO involves various techniques, such as keyword research, on-page optimization, link building, and social media promotion, to increase the visibility and relevance of the content. It also focuses on creating high-quality, informative, and engaging content that meets the needs of the target audience.

Editorial SEO can be beneficial for publishers, journalists, bloggers, and other content creators who want to increase their visibility, reach a wider audience, and drive more traffic to their website. It can also help businesses and organizations to build their online presence and establish thought leadership in their industry.